An Exclusive Premium Air Services Partner

In response to the changing landscape in air travel, Flight Centre Travel Group’s (FCTG) Luxury Leisure division created CloudNine to deliver a world-first (ex Nth America) experience-led air program. 

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CloudNine is a best-in-class air program specifically designed and launched to deliver valuable additions and benefits to the high-value consumer in AU & NZ including exclusive travel experiences and special fares in premium cabins.

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For airline partners, CloudNine is an exclusive, invitation-only membership program focused on matching these discerning, premium and luxury clients with the best airlines in the world, to ensure the highest level of client satisfaction, driving repeat and referral business globally.

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Our task was to translate this ethos into a premium and elegant brand identity. Aligning with other brands in the exclusive ecosystem, this identity needed to symbolise both the service offering (i.e. a premium way for clientele to cut through barriers to offer consumers elite experiences with exclusive benefits) and the emotive messaging; of feeling like you are on ‘cloud nine’ (i.e. a state of perfect happiness, elation or well-being).